The Resurgence of Print Advertising: Industries Seeing Strong Results

PC: Forbes image

In a digital-first world, it’s easy to overlook the power of print advertising. Yet, according to Forbes, many industries are still finding significant success with print ads, especially when targeting niche audiences. While online platforms continue to dominate much of the marketing landscape, certain sectors are leveraging the tactile, trusted nature of print to deliver strong ROI and deepen connections with their audience.

Let’s take a look at some of the industries highlighted in the Forbes article that are seeing great results with print advertising:

1. E-Commerce

   
   

   Despite being inherently digital, e-commerce brands are effectively integrating print into their marketing mix. By using automated systems to send personalized postcards or flyers based on user behavior, these brands can reinforce their messaging across multiple touchpoints, including SMS, email, and print.

   
   

2. Pharmaceuticals

   
   

   In the highly regulated pharmaceutical sector, print ads remain a trusted source of information for healthcare professionals and prescribers. These ads are used to communicate essential, balanced details about new medicines, reinforcing the credibility and transparency required in healthcare marketing.

   
   

3. Luxury Goods

   
   

   Luxury brands, especially in fashion and high-end automotive, still thrive on the prestige of print ads. Featuring their products in glossy magazines adds a tactile, exclusive element that resonates deeply with affluent consumers, aligning perfectly with their high-end brand image.

   
   

4. Interior Design

   
   

   The interior design industry continues to benefit from print ads due to the tactile nature of the work itself. Designers and consumers alike use print materials for inspiration, often pulling pages from magazines to create mood boards or plan their next project.

   
   

5. Real Estate

   
   

   For real estate professionals, print advertising provides a tangible and visually engaging way to showcase properties. Flyers, brochures, and direct mail campaigns offer a more immersive experience for potential buyers, allowing them to linger over property details at their own pace.

   
   

6. Elder Care and Senior Services

   
   

   Print ads play an important role in elder care, where familiarity and control over pace are crucial for this demographic. Print is perceived as less intrusive than digital, making it an ideal medium to communicate with seniors.

   
   

7. Wealth Management

   
   

   Targeting an older, wealthier demographic, wealth management firms are also finding success with print ads, especially in newspapers. The scarcity of ads in these publications today allows firms to stand out and build a strong share of voice.

   
   

8. Tourism and Hospitality

   
   

   In tourism and hospitality, print ads help establish credibility. Tourists often trust the tangible nature of printed materials, such as brochures or magazines, to plan trips and discover local businesses, giving this industry a solid reason to continue using print in their marketing strategies.

   
   

9. Fast-Moving Consumer Goods (FMCG)

   
   

   For FMCG brands, print ads create trust by reaching audiences offline. While digital ads dominate, print can reach those segments that aren’t as active online, making it a key touchpoint in certain consumer segments.

   
   

10. Niche Travel and Tourism

    
    

    Niche segments within travel, such as cruise lines or specialized tours, also find print effective. Tangible brochures or guides offer consumers a physical representation of the experience they’re planning, which makes them more likely to follow through on bookings.

    
    

11. Service-Based Businesses

    
    

    Local service businesses like HVAC, energy, and electric companies still rely heavily on print ads. By consistently appearing in local publications, these businesses stay top of mind for their communities, helping to saturate their markets effectively.

BBS: The Power of Local Pharmacy Bag Advertising

As print advertising continues to prove its effectiveness across these industries, it’s clear that local, targeted print ads can drive results. At BBS, we offer a unique opportunity to connect with your community in a highly targeted way by placing your brand on pharmacy bags—a medium that reaches local consumers consistently and effectively.

Our pharmacy bag advertising program delivers 33,600 bags annually in trusted, community-centered locations, ensuring your brand is seen in a context where trust already exists. With an average of 3 to 5 impressions per bag, your message doesn’t just reach customers once—it stays with them, often entering their homes or workplaces for even more exposure.

The best part? We combine the power of print with the ability to track your campaign digitally. Each bag features a QR code, allowing you to monitor performance and directly measure ROI. This perfect balance of ultra-targeted print and digital tracking makes our program both effective and measurable, ensuring you get the most out of every dollar spent.

As industries continue to see the value in print advertising, BBS provides an opportunity to make a lasting impact in your local community.

Source: Forbes Agency Council. (2023, July 11). 11 Types of Businesses Seeing Great Results With Print Ads in 2023. Forbes.