Fraud-Free Advertising: Why Print Should Be in Every Ad Stack

In the digital advertising world, fraud is an escalating concern. Businesses collectively lose billions of dollars each year due to fake clicks, bot traffic, and wasted impressions. With ad fraud affecting nearly every digital campaign, marketers must ask themselves:

How can we ensure real engagement and measurable impact?

The answer lies in an integrated ad stack that includes trackable print advertising. At BBS, we bridge the gap between traditional print and modern tracking technology to provide fraud-free, data-driven advertising solutions.

The Digital Ad Fraud Epidemic

🚨 Digital ad fraud is rampant, and the numbers speak for themselves:

• $100 billion projected losses to ad fraud by 2025 (Juniper Research)

• 20% of digital ad traffic is generated by bots, not real consumers (CHEQ)

• Click fraud on pay-per-click (PPC) ads can reach up to 40% in some industries

For businesses relying solely on digital ads, this means wasted budgets and inaccurate performance data. But there’s a better way.

Print Advertising: The Fraud-Free Alternative

📢 Unlike digital ads that can be manipulated by bots and fraudulent networks, print ads offer guaranteed real-world visibility. Whether placed on pharmacy bags, direct mail, or community publications, print ads are immune to click fraud and wasted impressions. But traditional print ads have faced one major challenge—tracking performance.

That’s where BBS’ trackable print solutions come in.

Trackable Print Ads: The Best of Both Worlds

At BBS, we’ve transformed traditional print advertising into a data-driven marketing channel. Here’s how our print ads ensure fraud-free, measurable engagement:

✅ QR Code Integration 📱 – Every print ad includes a custom QR code, allowing businesses to track engagement just like a digital ad.

 ✅ Unique Tracking Links 🔗 – URLs placed in ads help measure real traffic generated by offline marketing.

 ✅ Custom Phone Numbers ☎️ – Dedicated call tracking ensures every response is authentic and traceable.

 ✅ Survey & Feedback Tools 📊 – Direct customer interactions provide measurable insights without fraud risk.

Unlike traditional print ads, which offer no visibility into performance, our trackable print ads provide real-time data that businesses can trust.

Why Every Ad Stack Needs Print

🔹 Eliminate Fraud: No bots, no fake clicks, just real audience engagement. 

🔹 Increase Credibility: Consumers trust print advertising more than digital ads. 

🔹 Drive Local Impact: Print ads—especially in pharmacies, local shops, and direct mail—connect with customers at key decision-making moments. 

🔹 Enhance Digital Strategies: By pairing print with QR codes and tracking tools, businesses gain a full-funnel view of campaign effectiveness.

Ready for Fraud-Free, Measurable Advertising?

At BBS, we help businesses integrate secure, trackable print ads into their marketing mix—ensuring 100% fraud-free, high-impact advertising. Don’t let your marketing dollars go to waste on fake digital impressions. Take control of your ad performance today!

📢 Learn more about how our trackable print ads can revolutionize your marketing strategy! Contact us at info@bbsadvertising.com to get started.